design tokens

Naming design tokens

Romina Kavcic

How to name design tokens? What is the best approach to naming tokens? Should token names follow a strict naming convention or be more human-readable? How granular should design token names be? What are the best practices for naming tokens across platforms (e.g., web, iOS, Android)? Should I use primitive or semantic naming? How to name design tokens in multi-brand design systems?

🔗 My guide on naming design tokens

🔗 Simple guide on design tokens (so you understand basic structure)

🔗 New Approach To Naming Design Tokens by Samantha Gordashko

🔗 Token Naming Template - V1 by Samantha Gordashko

🔗 Naming Tokens in Design Systems by Nathan Curtis

🔗 Naming Tokens in Design Systems (Figma template) by Marta Conde

🔗 Practical Guide to Naming Design Tokens, by Lukas Oppermann

🔗 Design Tokens Generator by Evgeny Khoroshilov

🔗 Flexible Design Token Taxonomy at Intuit by Nate Baldwin

🔗 Design tokens glossary


I'm Romina Kavcic. I coach design teams on implementing design systems, optimizing design processes, and developing design strategy.

I'm Romina Kavcic. I coach design teams on implementing design systems, optimizing design processes, and developing design strategy.