Hello
Hej
Guten tag
Hi
Ciao
Dober dan

Hello
Dober dan
Ciao
Guten tag
Oj
Hej
Hi
Hola
Hello
Dober dan
Ciao
Guten tag
Oj
Hej
Hi
Hola

I believe design connects everything.

It’s not just aesthetics. Nope, far from that.

Good design is aligning users’ needs and your business goals.

I'm a Product Design Lead with an MBA. I coach design teams on implementing design systems, optimizing design processes, and developing design strategy.

I've learned to connect design and business growth in several founding designer roles. I'm good at understanding customer needs and translating these insights into meaningful, cost-effective solutions driven by design. This allows me to optimize workflow, reduce costs, and deliver strategic value for businesses. Yep, I know how to make your ROI higher.

Why me

Business background

While numbers don't capture everything, I have metrics I'm proud of. Simply put, I know how to boost your ROI.

Human-Centered Approach

I excel in understanding customer needs and transforming them into meaningful, enjoyable, and market-fit solutions. My holistic method weaves together design, technology, and business.

Award-Winning

I received multiple awards for my work on a local and global level.

Hands-On Experience

In roles from startups to corporates, I've found value in experimentation, teamwork, and crafting visually unique experiences.

Hands-On Experience

In roles from startups to corporates, I've found value in experimentation, teamwork, and crafting visually unique experiences.

Get in touch with me for

Design System

An investment in a design system isn't just an aesthetic choice - it's a strategic move to scale your organization across both design and development. I can help you with:

-> Setting solid foundations

-> Design Tokens/Figma Variables

-> Strategy and planning

-> Design System KPIs

Design Strategy

By considering market trends and user experiences, I ensure your product isn't just good-looking, but also boosts growth and user engagement.

-> Creating and evolving design strategies

-> Heading strategic initiatives

-> Organizing design processes

-> Collaborating and building relationships

Coaching

I can empower your team so that, following our cooperation, your team will possess all the power and tools needed to move forward. See options below.

Interim Design Lead

I can step in as an interim lead, managing your design (system's) growth and implementation.

Consulting options

Consulting (min full-day)

I'm available for full-day or full-week engagements to offer insights, advice, and feedback. For more details, let's connect via email.

Workshops

Sessions are filled with hands-on activities covering key topics (design audit, governance, design tokens, …).

Monthly partnership (min 3 months)

The best way to update your workflow and work on people, process and culture. Connect for more information.

Hello

Hej

Guten tag

Hi

Ciao

Dober dan

Hello

Dober dan

Ciao

Guten tag

Oj

Hej

Hi

Hola

Hello

Dober dan

Ciao

Guten tag

Oj

Hej

Hi

Hola

I believe design connects everything.

I believe design connects everything.