Robin Di
Capua
UX Lead SDX Design System, Swisscom
Robin Di Capua is UX Lead (Design Systems) at Swisscom. After getting a bachelor's in computer science and a master's in digital design, he has worked as a designer for almost 16 years. After working in a startup for the first 6.5 years, he joined Swisscom, the biggest telecommunication company in Switzerland. After being a consumer and then a contributor to the design system, he took the role of UX Lead for the design system team for the last 3.5 years.
Company details
Swisscom
Takeaways:
Why design systems aren't what most people think they are
How to sell the idea of the design system in a large organization
The controversial truth about "design by committee"
How design systems expose uncomfortable organizational realities
The hidden skill gap between product designers and system designers
Why federated models often fail despite good intentions
The untapped potential of AI in design system workflows
Maintaining system vision amid competing team demands
What Robin would change if he could go back in time
Robin Di Capua