Diego
Cobelo

We defined four principles that guide our design system: integrity, practicality, clarity, and simplicity, so we evaluate new features, requests, and updates using them.

Integrity

Standard embraces a tightly knit and relentlessly consistent visual logic. It achieves this coherence using atomic design principles, constructing larger components out of related smaller ones. It is predictable and no-nonsense, with a discipline that suggests stability and confidence. Integrity also underlies Standard’s dedication to “do the right thing” following best practices for accessibility, security, and responsible performance.

Practicality

Standard values efficient interactions that reduce user effort. Its interface controls are visually restrained so that content and data are always the focus. It relies on familiar, readily understood design patterns wherever possible. It departs from established practices when it can improve upon them, but never just to be different.

Clarity

The text is legible, and the data presentation is precise and insightful. Contrast, size, and spacing are sometimes exaggerated to create a noticeable hierarchy. Ornamentation is limited and intentional, always underscoring meaning, not just simple decoration. Standard’s design sensibility is simple, plainspoken, and direct. It is approachable but not showy, with a solid and durable manner. The style is minimal without becoming cold or harsh.

Simplicity

Standard works simply and efficiently. The interface is subtle, focusing on the content. It is fast, with as little friction as possible. It is predictable and consistent, with limited styles and animations. It favors familiar design patterns that users know.