Alexander
Fandén

Alexander Fandén

Design Systems Lead, Agoda

Alexander is a Product Designer with 10+ years of experience designing digital products and leading product teams. He is currently working as a Design Systems Lead at Agoda, helping the company build better products faster!

Company details

agoda

8 (60 people)

8 (60p)

8 (60 people)

Design teams

Design teams

17

17

Design System Team

Design System Team

7K+

7K+

Company size

Company size

We discussed:

  • Selling the design system internally requires education and advocacy.

  • The design system has been in place at Agoda for seven years.

  • A/B testing is essential for validating design changes.

  • Balancing component usage with customization

  • Onboarding new designers includes a dedicated boot camp.

  • Naming conventions are critical for user comprehension.

  • NPS helps gauge sentiment towards the design system.

  • The efficiency promised by design systems can be overrated.

  • Understanding team needs is essential for effective design systems.

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There is lots of room for intuition.