design systems
Design System Approach vs. Product Strategy
🚀 Product-led companies
Your business is your product.
* Have a design system.
* Prioritize user experience, speed, innovation
* Easy-to-use product means less work on support
* Prefer metrics + data analysis over subjectivity
* Gather feedback and iterate fast
* Flexible, agile org structure
* Cross-functional collaboration
* Optimized design processes
Product-led companies understand that having a design system means HIGHER speed, development velocity, and ROI.
🛠️ Product-enabled companies
The product enables you to sell your service.
* See the design (system) as a cost, not an investment 🤑
* UI kit is "enough."
* Top-down hierarchy
* A lot of decisions makers + a slow process
* Prioritize stability over speed and flexibility
* UX is important, but the design is not so much
🟡 Product-supported companies
The business can function without a product.
However, factors like industry, competition, and customer expectations can make these supplementary products increasingly vital for a business's success and customer satisfaction.
* Design system, what is that? 😅
* Siloed work environment
* Top-down hierarchy
* The pace is slower
* Lack of innovation
No matter which industry you're in, adapting fast is crucial as technological advancements happen week by week.
This post was originally published on my personal Linkedin profile.
I'm Romina. I'm a Design Lead with an MBA. I advise, coach, and consult with companies on product design, design strategy & design systems. I can help you set up teams, processes, and culture.